Eric Severstad
Creative Director/Copywriter
As an experienced creative director, copywriter, and AI integrator, I've motivated teams, built brands, and exceeded sales goals. Let's spice things up.
Creative Direction
No one is born to do this. It takes years of grinding, listening, testing, editing, collaborating, and putting your guts out there.
<< 5 years of creative guidance elevated a CNC machine shop, which won "Top Shop" honors by Modern Machine Shop. Watch Stecker Machine's video.
Launching a brand that helps improve our world was especially rewarding. Visit the ZeroMe website.
A premium Black Angus beef brand required particular care and demanded real results. Read the 1855 Beef case study and visit the website.
<< This Appleton program helps create more well-educated young people of color. Watch A Better Chance's video.
Collaborating with SMEs sets content apart in an AI-heavy world, which I did here. Read this Fox Cities Chamber article.
Copywriting
Real connections are far too rare these days. From technical concepts to people-focused pieces, I write to connect.
Writers celebrate our wins. When a highly technical blog returns from client review without a single edit, it's beer time. Read PRS's blog.
Go-to-market strategies are rarely as fun as one for pickles. Read the OH SNAP! case study.
AI Integration
My leadership role in AI includes creating and managing an internal AI task force, presenting webinars, attaining certifications,
attending AI-focused conferences, and writing blogs, policies, and instruction sessions.
My leadership drove record webinar attendance for the agency. Watch the AI tools presentation.
People hunger for AI knowledge and guidance, so I provided some. Visit the AI Resource Library.
Organizations without an AI plan are asking for trouble. Here's an AI usage policy I wrote.
I learned a ton at MAICON, a national AI conference in Cleveland. Read the blog.
Particle technology can make a huge marketplace impact when done right. Visit CPS's website.
Speaking of beer, my wife and I write a monthly beer-focused column in the "Neenah News"
4 More Things About Me
With help from Badger State Brewing, I made a custom beer for a previous employer using my homegrown hops; the slightly entertaining video is in this blog.
I created a fundraiser/disc golf tournament to benefit The Sibling Support Network (now WisconSibs).
Speaking of beer, my wife and I write a monthly beer-focused column in the Neenah News.
I'm still in touch with Jimbo; I met him through Big Brothers/Big Sisters in 1991.
Let's Talk
I appreciate your interest. Let's discuss the future: 920-540-8264. LinkedIn profile.